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Mazda
The Microsoft Store
CANAL PLACE PRINT AD
Canal Place is a mall in New Orleans and as you can imagine when you're "A mall in New Orleans" you have to find ways to stand out. I mean, it's a huge tourist's destination, so why go out of your way to hit the mall? We analyzed the extensive data about the target and put together a campagn that combined high-end fashion with the playfulness of New Orleans. The results are some simple, yet compelling imagery. Yes, I would go see what they're all about.
GATOR TALK
Gator Talk is a weekly, live-remote radio talk show featuring coaches from the Florda Gators. We created digital content that featured a few different head coaches of the teams to feel real, approachable and yes, having a sense of humor. These were also shot in the locations they would be broadcasting from.
Kathy's Cakery was a startup wedding cake company with big dreams when they came to me. They had no money but wanted to portray elegance and sophistication that was very approachable. Mission accomplished. I made this a passion project and Kathy's Cakery is now one of the top wedding cake destinations for couples in the midwest.
SELECTQUOTE
An integrated campaign that I love for many reasons. We took an old company with a perception of being exactly that, old and got them to buy-in to a dream. It's not about selling life insurance, everybody sells life insurance. This is about keeping a promise. When you get married, you make a promise, buy a home, another promise, kids -- yup, the promises just keep on coming. What becomes of your promises if something happens to you? SelectQuote is in the business of helping you keep your promises. A huge shift in thinking and a success I am quite proud of.
Don't Hire Avera & Smith
Created working with the wonderful people at Frankel. Everyone says they are better and you should hire them. Our strategy was to come out and say Don't Hire Us! But we didn't say it, it was the insurance adjusters that simply wanted to pay less.
THE CLEVELAND CAVALIERS
KAY JEWELERS
CHARACTER STYLE GUIDE
The Nine Lives of Claw is an animated cartoon launching fall of 2019. We designed a style guide app for the artists and animators. It not only provides the usual colors, fonts and voice it actually allows animators to view facial expressions on demand meaning, they speak into the app and the appropriate expressions are provided for the animators to pull from. Big time tool.
BARE MINERALS
NORDICTRACK
Over the years I have helped create some of the most-compelling DRTV ever. Fitness has been an area of success in DR having created campaigns for NordicTrack, Proform and iFIT. The success has been huge as sales experienced huge lifts beyond client expectations.
Invisible Sneakers Print Campaign
Campaign about safety
DORITOS
We all know what happens when you eat Doritos but what happens when you look through them? Everything just looks better.
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"Good creative directors offer avenues to explore instead of orders to execute."
Lee Clow
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©2019 GARY PILLA
